Have you ever experienced a novice restaurant enticing your usual customers to shift to their store, slowly taking away the customer base that took you years to establish? If so, you might have also visited...
May 6-8, retail executives across the nation will gather in Convene, NY, to network and discuss the latest retail trends and technologies at the Retail Innovation Conference. CEO Lisa van Kesteren is pleased to moderate...
Delivering a great customer experience is the objective of each and every brand that deals with consumers on a daily basis. Businesses always look for ways to achieve this either by employing various marketing methods,...
Growing a business is more than just expanding customer reach and releasing new products or services. Establishing lasting relationships with consumers and building a solid market share are just as vital to progress as expansion...
No one can deny that along with the changes in technology, culture and modes of communication, consumer behavior has also evolved to reflect the needs and options available to us. Consumers are now looking for...
Companies often focus on the touchpoints – the precise moments when customers interact with the brand. However, this discounts the things that happen between each contact. These are the experiences that define how a customer...
Industries that use mystery shoppers are mostly from the retail sector. Restaurants and brick-and-mortar shops are the usual clients, but there are also those that come from the hospitality industry like hotels and similar service-oriented...
Brands continue to explore ways to entice more customers to do business with them and keep them from looking in the direction of their competitors. Since price and quality do not differ much between market...
The power of the consumer has never been stronger than today, thanks to the strong competition among brands and the emergence of new players that bring game-changing products to the table. Consumers nowadays aren’t forced...
The accessibility and convenience provided by social media channels and websites enabled new ways for customers to provide feedback. Customers can now freely express their opinions and tell the world their experiences in doing business...