Prepare for Growth
The more your business grows, the easier it can be to lose efficiency and mismanage time and resources. Prior to experiencing organizational growth, ensure you have a business expansion strategy in place, so you can structure policies/processes well and streamline procedures and operations from the get-go. When you start your team off strong in this manner, new hires will better understand your vision, quickly getting on board with the SOPs in place.
Customers will reap the benefits from this as well as they will have more efficient ways to communicate and interact with your brand, heightening the likeliness for larger retention rates and stronger customer loyalty.
After the hire, you can ensure your employees stay motivated and dedicated to their positions by creating rewards programs for various tasks and accomplishments. Monitor performance and recognize team members that are going the extra mile to increase customer satisfaction. The better care you offer your employees, the better care they will provide your customers, and the more likely your employee retention rates will increase as well.
In any organizational growth, it is vital to never lose sight of the customer journey and your customer experience. When many policies and procedures are changing, there will be a lot of analyses completed internally, checking operations and logistics, measuring revenue and ROI, etc. But if your brand wants to keep its existing customers during transitions, you must continually monitor and improve your customer experience.
Survey individuals after purchases and interactions, follow up with customer queries and ensure fast response times on every online platform your brand is represented on. Understand what they want and what they are experiencing, and keep them in the loop with big changes occurring. The more transparent you are and the more you maintain open communication with your audience, the more they will feel valued and stay loyal to your brand.
Throughout the changes about to ensue, it’s imperative you analyze the market, identify gaps in the marketplace and discover how to best position your brand. Stay on brand by making sure each location offers the same customer experience, brand messaging and image.
There are various ways mystery shopping programs can support your efforts to stay on brand during various transitions and growth periods, including through audits, compliance monitoring, customer experience analyses, hypothesis testing, location mapping and UX/UI assessments. Utilize growth strategy consulting from SeeLevel HX secret shops to gain a real competitive edge and the market intelligence you need to separate yourself from the crowd.