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GENERATE MORE ROI

Upsell Mystery Shopping Program generates 240% Return

THE CHALLENGE

Our client in the restaurant arena wanted to increase upselling of a specific food item to better leverage their investment in that item.

Previous upsell campaigns had very mixed results.

THE APPROACH

SeeLevel designed a Human Experience (HX) measurement program that captured whether the in-restaurant team members were offering the food item to every customer at the point of sale.

understand the customer journey with mystery shopping company seelevel hx

THE SOLUTION

Our HX Evaluators conducted over 22,000 in-restaurant evaluations over the course of 8 weeks. Every time a team member was observed offering the food item by an HX Evaluator, the team member and their manager were awarded an On-The-Spot reward certificate.

THE RESULT

The upsell campaign incread sales of the food item dramatically and for each $1.00 spent on the program, $3.40 of incremental sales for just that food item were returned to the client during the implementation timeline, a 240% ROI!

A retail or restaurant marketing campaign is only as good as the execution. We see many campaigns ‘fail’ because of bad execution, not because it’s a bad campaign. For your next campaign add mystery shopping monitoring in your budget as part of the campaign development. It will pay for itself!

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