Our Team

With a combined 100+ years in human experience excellence, the highly skilled team at SeeLevel HX is in business to inspire others to be bigger and better than they ever thought they could. We approach each and every brand from an original perspective, creating highly customized programs with strong value-add and ROI.

Our Vision

To make organizations stronger and more effective at delivering the best brand experience possible.

Our Mission

To help companies see at the level of their customers.

LISA VAN KESTEREN

CHIEF EXECUTIVE OFFICER
Having founded Mystery Researchers in 2008, Lisa utilized and leveraged her extensive background in customer experience, including the establishment and growth of two of the largest customer experience / data research companies in the industry. Additionally, she was one of the founding members of the Mystery Shopping Providers Association created in 1997, where she served as the Chairperson of the Professionalism and Ethics Committee and was responsible for the creation of the original Code of Ethics for the mystery shopping industry.  Merging two passions, data research and mystery shopping, Lisa set out to forge a path that had not yet been established in the industry and she has done it again with SeeLevel HX.

ANDREW DAY

PRESIDENT & PARTNER
Andrew comes from an extensive structured finance background spanning senior debt, private equity, M&A advisory and project finance. Previously he was the CFO of a wholesale petroleum distribution company that represented major oil companies and supplied 40 million gallons annually.  Formerly Andrew was the COO of a German based international advisory firm focused on project finance and small-cap corporate M&A where he provided clients with direct access to European and North American capital. He started his career with General Motors Acceptance Corporation (GMAC) and Hypo Real Estate in their respective New York offices where he assisted in structuring and closing over $3 billion of commercial debt, mezzanine and private equity placements covering assets throughout the United States, Puerto Rico and Canada.

DONNA GOODWIN

VP, OPERATIONS
Donna has been in the mystery shopping and auditing industry for nearly 15 years.  She has done everything from manage execution to manage client contracts/relationships totaling over $5M.  Donna has worked with clients in several sectors including retail, financial, automotive, QSR, and healthcare both in the US and Europe. Donna has a passion for delivering exceptional customer service and providing a consultative perspective on program design that leads to actionable data.

KEN LUNDIN

CHIEF SALES OFFICER
With over 20 years’ experience growing and leading companies of all sizes, Ken uses this experience to guide and advise our clients to meaningful and lasting results.  In today’s market, there is more noise and competition for consumer attention making it more difficult to gain customer loyalty and feedback which are the cornerstone of maintaining and growing market share.  With this as a guiding force Ken leverages his experience, data, and client goals to provide guidance to our clients on how to improve their sales, profitability, and reduce risk within their respective industries.