Private Equity Mystery Shopping
REALIZE CRITICAL MARKET INTELLIGENCE WITH SEELEVEL HX
Timing is critical in the acquisition process. SeeLevel HX mystery shopping programs allow you to quickly launch programs and deploy resources, summarizing findings in as little as 7-10 days.
Data Only Humans Can Collect
- 792,000 HX evaluators nationwide
- Quick program launch turnaround times
- 106 years of mystery shopping experience
- Data collection in days not weeks
Unique Challenges Solved
- Operations improvement reports & competitive intelligence
- Qualitative & quantitative data fast
- Nationwide in-person data collected
- Critical channels shopped simultaneously
- Portfolio company monitoring
Program Highlights
- Expedited programs (as little as 2 weeks)
- A nationwide network
- On/off-site data gathering
- Guaranteed program completion
- 360-degree view of target’s ecosphere
- Customer calls for B2C & B2B industries
- Detailed findings reports
PRIVATE EQUITY CASE STUDIES
SeeLevel HX private equity mystery shoppers can evaluate critical business objectives to support your decision-making process. Read an overview of a few of our private equity case studies below, or download a more detailed case study deck here.
B2B MARKET SIZING WHERE NO DATA EXISTS
The Problem
National PEG was under contract for an acquisition. The senior lender required the verification of the Company’s stated market cap as a condition precedent to closing. The industry served by the Company does not have strong market research coverage so desk research was not an option to gather the data needed to validate the claim.
The Result
A random and representative sample of 500 locations were shopped by SeeLevel HX’s evaluators. The target company’s market share claim was substantiated by the representation of the data captured. The lender’s investment committee accepted the market share claim and the transaction closed with no time delay. SeeLevel HX delivered the final report within 8 days – measured from the initial exploratory call to data collection, delivery and reporting.
ACQUISITION DUE DILIGENCE
The Problem
A PEG was in the due diligence phase of an acquisition of a medical practice portfolio during the peak of winter. The deal team needed to visit and evaluate all 62 medical facilities and their nearest competitors located across 13 states.
The Result
SeeLevel HX leveraged its panel of local evaluators to complete the data collection within 11 days. The PEG received a first-hand view of the facilities, their pricing models, plus a well-rounded view of the competitive set. This proprietary data helped inform their cap-ex budget, pricing models and expedited their due diligence process, which freed up resources on the deal team to drive to financial close.
CUSTOMER JOURNEY MAPPING
The Problem
A portfolio of auto dealerships had been targeted for acquisition. The PEG suggested an investment thesis of poor service delivery. The challenge was to better understand the specific customer pain points and where delivery was not taking place.
The Result
The customer road map presented to the PEG illustrated where correct handoffs occurred and identified lost opportunities, allowing the client to identify gaps, improve processes and enhance their customer experience. Our client implemented a refined training process, combined with a feedback mechanism, that ensured the right potential customer is connected with the appropriate dealer employee. This strategy allowed the portfolio company to immediately start converting more prospects to customers.
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MARKETPLACE COLLECTED BRAND POSITIONING DATA
The Problem
A top-tier consulting company was working on a product mix and marketing strategy for a consumer goods brand, whose retail strategy was not well understood. The consultants needed to understand the current brand positioning and placement at the retail level before refining their strategy.
The Result
Conducting a qualitative and quantitative evaluation of the brand’s major retail partners through SeeLevel HX evaluators, the consultants were able to better understand current marketing challenges and positioning at retail. The consultants gained insights into the brand based on how it was positioned and promoted within the retailer environments.
OPERATIONS IMPROVEMENT AND COMPLIANCE
The Problem
A PEG client had an investment thesis focused on customer service at a national QSR. The PEG wanted to baseline and benchmark the target company’s service levels to confirm that growth could be generated by improving customer experience.
The Result
SeeLevel HX designed and deployed a performance incentive program that was administered over 22,000 times in just over one month. With the incentive program in place, the target company’s customer service levels increased by over 32% over six weeks. The ongoing program that is in place is designed to maintain the service levels and identify regions and individual locations where slippage is occurring.
