2019 QSR Drive-Thru Study – Pre-Release
Conducted by SeeLevel HX in conjuction with QSR Magazine.
In the 2018 QSR Drive-Thru Study, Arby’s took first place overall by placing in the top 5 positions in all four QSR Drive-Thru Study cateogires – second place in order accuracy, second place in service, second place in taste and fourth place in speed of service.
Will Arby’s stay on top in this year’s study, or could Chick-fil-A take the lead if its speed of service improved? Is there another QSR jumping to the top ranks this year? The answers lie in the 2019 QSR Drive-Thru Study.
Even though the 2018 QSR Drive-Thru Study indicated that order innacuries cost restaurants nearly $52,000 every year in lost revenue, QSR drive-thru accuracy has declined for the past two years.
Will this year’s study break the downward trend, or will order accuracy continue to decline for the third year in a row? Fnd out in the 2019 QSR Drive-Thru Study releasing October 1, 2019.
As we learned in last year’s study, customers are okay waiting a little longer in the drive-thru if the experience is accompanied with excellent customer service.
We saw this with Chick-fil-A, which ranked first in taste, order accuracy and service, but didn’t rank in the top 5 for speed of service at all. The 2019 QSR Drive-Thru Study will shed light into whether speed of service matters to customers at all anymore.
While most QSRs and fast casual restaurants have a mobile app, the 2018 QSR Drive-Thru Study revealed that the promotion of those apps – with visible signage and specified parking – was very low.
The QSR promoting mobile ordering the best? McDonald’s at 69%. In the 2019 QSR Drive-Thru Study, we will discover if other restaurants have caught up to this growing trend, or if McDonald’s is still the main QSR taking advantage of increased drive-thru throughput and operational efficiencies from mobile ordering.
Find out the answers to these questions and more in the 2019 QSR Drive-Thru Study.