QSR MYSTERY SHOPPING SERVICES: WHO'S EATING YOUR LUNCH?
QSR is a highly competitive business with rapidly changing customer preferences. What does Fast mean in Fast Food? Do customers get what they ordered? Did you deliver on your brand promise? Mystery Shopping is the only way to get reliable, ongoing feedback from real customers – about your own performance and also the performance of your competitors. Seelevel HX is the nationwide authority for QSR mystery shopping programs. We curate custom programs and also offer ongoing insights via our Annual QSR Drive Thru Study and now also the Food on Demand Study.
Seelevel is partner to many leading QSR companies, helping them stay ahead of the competition. We design customer experience validation studies, such as …
CompetitIve PRICING SURVEYS
Knowing what your competition is charging is critical in an industry with razor thin margins. Competitive research will also keep you informed about menu innovations, updates, promotions, coupons and discounts.
Food ON DEMAND STUDY
The 2017 Food On Demand study will be presented during the Retail Finance Conference in 2017.
We surveyed the actual performance of UberEats, Grubhub, Postmates and Doordash across 5 metro areas. This study is a must have for any company using a third party delivery service - or considering doing so!
2017 Drive thru STUDY
Seelevels’ Annual QSR Drive Thru Study is the gold standard for customer facing performance in the Drive Thru Restaurants business.
Each year our mystery shoppers evaluate 10 leading brands, measuring metrics that include time, accuracy, cleanliness, customer service and more.
QSR Case Studies
Seelevel helped increasing employee engagement on a major customer experience program, leading to increased profitability.
A targeted mystery shopping campaign helped increase employee engagement and profit.
Our QSR mystery shopper program resulted in a 240% ROI for the upsell campaign.
From our blog
Join Seelevel's Steve Maskell in this webinar discussing the results of the QSR Drive-thru Survey. What are the takeaways for restaurant owners?
Bowie Cheung from UberEATS joined Seelevel CEO Lisa Van Kesteren in a panel about the first Food on Demand study results.
For our 2017 Food On Demand Study we surveyed 1,800 people about their food on demand preferences. One of the 25 questions we asked was how long they are willing to wait for their food to arrive.
Seelevel CEO Lisa van Kesteren wrote an article for QSRweb about the lessons that QSR can learn from retail.
Over the past few years, the QSR Drive-thru Study has measured suggestive sell and from 2013 to 2015 it gradually increased year over year, however, 2016 saw somewhat of a dramatic dip in suggestive sell offerings.
We observed the household income fluctuation data over the past 2 years for a random sampling of nationwide consumers and couldn’t help but see a very clear picture sitting in front of us.
As QSR finds itself at a strategic crossroads, with customers seeking healthier menu choices and increased personalization there are great opportunity to utilize suggestive sell to your brand’s advantage.
The main reason customers swing through the drive-thru rather than venture inside is because they want to stay on the go. So which fast food chains have the fastest and most accurate drive-thru service?
It's not just your imagination: Fast food drive-thrus are getting slower, even as they get more accurate.