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QSR is a highly competitive business with rapidly changing customer preferences.
• What does fast mean in Fast Food?
• Do customers get what they ordered?
• Did you deliver on your brand promise?
Mystery Shopping is the only way to get reliable, ongoing feedback from real customers – about your own performance and also the performance of your competitors. Seelevel HX is the national authority for QSR mystery shopping programs. We curate custom programs and also offer ongoing insights via our Annual QSR Drive-Thru Study and now also the Food on Demand Study.
SeeLevel HX is a partner to many leading QSR companies, helping them stay ahead of the competition. We design customer experience validation studies, including the following.
Knowing what your competition is charging is critical in an industry with razor-thin margins. Competitive research will also keep you informed about menu innovations, updates, promotions, coupons and discounts.
The 2017 Food On Demand study was presented during the Retail Finance Conference in 2017.
We surveyed the actual performance of UberEats, Grubhub, Postmates and Doordash across five metro areas. This study is a must-have for any company using a third party delivery service – or considering doing so! Read a summary of the results here.
Seelevel HX’ Annual QSR Drive-Thru Study is the gold standard for customer-facing performance in the Drive Thru Restaurants business.
Each year our mystery shoppers evaluate 10 leading brands, measuring metrics that include time, accuracy, cleanliness, customer service and more. Sign up today for the 2018 edition!