When restaurants first opened drive-thrus, the convenience of picking up dinner on the go was enough to satisfy customers. Speed and service were great additions, but not necessities. However, as the drive-thru becomes more popular...
The 2019 QSR Drive-Thru Study results indicate that customers want more than speed when it comes to the drive-thru, as Forbes Senior Contributor Alicia Kelso points out in her article covering the benchmark in drive-thru...
Taking care of your current customers is vital to business success. They form a good part of your consumer base which continues to frequent your brand beyond the first encounter. As a matter of fact,...
Whether they realize it or not, many businesses have very impersonal interactions with their customers, with little to no understanding of an individual’s preferences, needs and choices. This may bring short-term success, but to last...
The importance of customer relationships plays a vital part in the success of any business. Although often underestimated and given less importance than marketing campaigns, customer relationships form the foundation of a sustainable and stable...
Online stores continue to flourish, but the importance of brick-and-mortar stores remains. Many adopt the franchise model to exponentially grow their brand image and establish a foothold in several locations simultaneously. The problem with this...
Customer expectations continue to evolve as new technologies, trends and needs appear. Because of this, it’s more challenging for businesses to keep up with customer expectations. Brands often play catch-up, only to find out that...
What is your business known for? Have you established a branding that people easily associate with your business whenever they see a product, a logo, a color or a name? Do you want your business...
The food industry is a sector that will never go out of style. Every moment a new restaurant is launched offering new dishes, a distinctive theme and a unique customer service style. This works in...
A new brand comes to life every minute. New ideas, innovative technologies and ingenious solutions are introduced to the market every second, making the competition tougher than it was prior. Add to that the large...