Many companies are now aware of the importance of customer experience for growing their brand. They’ve recognized the advantages of conducting a mystery shopping program in brand auditing, resulting in an increased demand for mystery...
Delivering a great customer experience is the objective of each and every brand that deals with consumers on a daily basis. Businesses always look for ways to achieve this either by employing various marketing methods,...
Growing a business is more than just expanding customer reach and releasing new products or services. Establishing lasting relationships with consumers and building a solid market share are just as vital to progress as expansion...
Brands continue to explore ways to entice more customers to do business with them and keep them from looking in the direction of their competitors. Since price and quality do not differ much between market...
Evaluating your own business performance is no easy task. You have to study your sample size, formulate a scorecard, select the evaluators, oversee the visits, review and collate the data gathered, and interpret the collected...
Back in the day, the only way you could buy an item was through an in-store visit. Then telemarketing was introduced, allowing customers to make a purchase over the phone. Then the internet came along...
If you are wondering why your business isn’t hitting the top spot despite being in the perfect location, having well-trained staff and offering competitive products and services, it’s probably because you are missing an important...
Three Ways to Get Creative on Buyer-Side Due Diligence Due Diligence is often perceived as an inherent necessary exercise required to capitalize an acquisition. Historically, due diligence has been synonymous with “desk diligence,” in the...