Delivering a great customer experience is the objective of each and every brand that deals with consumers on a daily basis. Businesses always look for ways to achieve this either by employing various marketing methods,...
Growing a business is more than just expanding customer reach and releasing new products or services. Establishing lasting relationships with consumers and building a solid market share are just as vital to progress as expansion...
Companies often focus on the touchpoints – the precise moments when customers interact with the brand. However, this discounts the things that happen between each contact. These are the experiences that define how a customer...
Industries that use mystery shoppers are mostly from the retail sector. Restaurants and brick-and-mortar shops are the usual clients, but there are also those that come from the hospitality industry like hotels and similar service-oriented...
Brands continue to explore ways to entice more customers to do business with them and keep them from looking in the direction of their competitors. Since price and quality do not differ much between market...
The accessibility and convenience provided by social media channels and websites enabled new ways for customers to provide feedback. Customers can now freely express their opinions and tell the world their experiences in doing business...
Evaluating your own business performance is no easy task. You have to study your sample size, formulate a scorecard, select the evaluators, oversee the visits, review and collate the data gathered, and interpret the collected...
Back in the day, the only way you could buy an item was through an in-store visit. Then telemarketing was introduced, allowing customers to make a purchase over the phone. Then the internet came along...
If you are wondering why your business isn’t hitting the top spot despite being in the perfect location, having well-trained staff and offering competitive products and services, it’s probably because you are missing an important...
In the retail industry, customer service is considered the most important differentiator. You may be selling a quality product, but if you provide poor service, this may make customers hesitant to do business with you...