Industries that use mystery shoppers are mostly from the retail sector. Restaurants and brick-and-mortar shops are the usual clients, but there are also those that come from the hospitality industry like hotels and similar service-oriented...
Brands continue to explore ways to entice more customers to do business with them and keep them from looking in the direction of their competitors. Since price and quality do not differ much between market...
The power of the consumer has never been stronger than today, thanks to the strong competition among brands and the emergence of new players that bring game-changing products to the table. Consumers nowadays aren’t forced...
The accessibility and convenience provided by social media channels and websites enabled new ways for customers to provide feedback. Customers can now freely express their opinions and tell the world their experiences in doing business...
Mystery shopping services have been around since the 1940s. Back then, the focus was more on identifying and proving fraudulent behaviors by thieving employees. Retail stores, insurance agencies, and banks benefited the most from this...
Evaluating your own business performance is no easy task. You have to study your sample size, formulate a scorecard, select the evaluators, oversee the visits, review and collate the data gathered, and interpret the collected...
Back in the day, the only way you could buy an item was through an in-store visit. Then telemarketing was introduced, allowing customers to make a purchase over the phone. Then the internet came along...
Business owners often think about how they can introduce new products to the market and gimmicks that will catch the attention of their target customers. This can be important, but they shouldn’t forget to consider...
As a business owner, you have to keep looking for ways to further improve your sales. Usually, companies will create new products and fund marketing campaigns that will increase the promotion efforts for these new...
In business, competition is tough. With business models becoming more novel and innovative, and services more convenient and efficient, it’s often difficult to figure out where to begin. In times like these, managers, particularly in...