Mystery shopping is estimated to be a $1.6 billion a year industry due to the importance of customer experience, throughout the life of a customer, and the global spotlight on customer service. Numbers vary between 600 -1,000 mystery shopping companies operating in the United States. If knowing how to select, where to begin and what constitutes a good provider feels like a mystery, I want to help.
If you’re thinking…Do I need to shop the shoppers before selecting a firm to design and implement my mystery shopping program…the answer is yes. I’ve compiled ten essential questions, and follow up questions, that you should be asking.
1. What is the provider’s Industry knowledge and area of expertise?
2. Can the provider deliver on my goals and objectives?
3. Will I receive actionable quality metrics?
4. How long is the process?
5. Is the provider going to offer scenarios?
6. Is the provider going to tell you what NOT to do?
7. How are shoppers selected?
8. Is the provider using third-party scheduling companies?
9. What about information security?
10. What is the provider’s methodology and will insights be shared?
Hopefully these 10 essential questions will remove the mystery that exists between some mystery shopping providers and those seeking our help. Tweet This
ATLANTA, Aug. 17, 2021 /PRNewswire/ -- Atlanta-based SeeLevel HX today announced a strategic alliance with Shop'n Chek Latin America. Collectively the two…
ATLANTA, Aug. 4, 2021 /PRNewswire/ -- SeeLevel HX, a leading provider of client experience programs, today announced Laura Livers has…
Mystery shopping has been around since the 1940s to prevent employee theft, which often occurs…
In a highly competitive market full of options where customers continuously look for the latest…
Happy Fourth of July! In honor of the holiday weekend, SeeLevel HX will be…
Amazon has reimagined the way retail customer experience should be delivered. Their retail strategy is…