Chipotle has announced to change course and regain the lost faith of their customers, focusing on operational changes, digital innovation and restaurant renovations to enhance guests’ experience. But the sad truth is this: If the need for these efforts had been identified earlier, the disaster could have been avoided entirely.
From the article:
What Chipotle lacked was a reliable window into what was happening in both the front and back rooms of each location. The right mechanisms were not in place to measure what each customer was experiencing from the moment they walked in the door, and in this case what was happening hours later, due to the lack of food safety oversight.
Our CEO, Lisa van Kesteren shares 4 tips to avoid becoming the next Chipotle.
Read the whole article here.