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Welcome to my store - don't buy anything!

Welcome to my store - don't buy anything!

Have you ever experienced a “moment” when interacting with a business? Did a waiter at your favorite restaurant remember your birthday? 

In Multichannel Merchant SeelevelHX CEO Lisa van Kesteren discusses the latest retail trend that focusses on creating customer experiences even more than always selling. What are the pitfalls for this new trend and how can retailers successfully transform their organizations to ensure a good experience across all channels?

Read the whole article here and watch Lisa and Steve discuss 'facilitating change' below!