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Using Mystery Shopping Data for better store closing decisions

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Retail store closings are an unfortunately reality these days and those that have to make the closing decisions are in a tough place. In TotalRetail, Seelevel CEO Lisa Van Kesteren argues that better decisions can be made with more customer experience data.

Not just 'same store revenue' as the key metric - but other variables including the environment of the store and the other customer engagement metrics should be considered.

Read the whole article here!