Retailers understand how important the holiday season is, and they go all out in order to create the best shopping experience. But they often forget about this experience once the year wraps up and the holidays have passed.
From the article:
While the holiday season might be a time of complicated balancing acts for any retail business, a company owner or manager should also be aware of the post-holiday dip in customer satisfaction that arises after the chaos. By taking steps to avoid a reduction in customer satisfaction that stems from holiday fatigue, retailers will see greater client interaction and better reviews for sales throughout January and the rest of the year.
Read the whole article here.