Reporting needs to be both informative as well as easily digestible.

All too often a market research project can be overly focused on the how the program is planned and executed. We would agree that a well-designed and executed project is fundamental and you’ll have seen some earlier posts about this.

However, for the end users and clients it really is all about the reporting. This is where the answers to critical questions become apparent, where the insights are realized and the calls to action take place. Almost as important as the findings is the way in which these insights are delivered, ideally in a format that is easily digestible as well as appropriate for the data consumer's environment. Reporting is the end-product and it needs to ensure an outcome that changes a client's business.

Look through our short reporting video for some inspiration on the types of reports and formats that could improve your organization.