Path to Purchase Summit - https://www.seelevelhx.com

P2PSummit is an inspiring platform for leaders who are hungry for the industry’s best ideas for creating a seamless shopper experience. With the most relevant presenters and session content that’s carefully vetted by a committee of Institute members, the P2P Summit is the top event for retail marketing professionals and industry advisors.

Lisa van Kesteren

Lisa van Kesteren is the CEO and Founder of SeeLevel HX, the mystery shopping agency for Retail, QSR, and Financial Service brands. Utilizing over 792,000 professional mystery shoppers in every nook and cranny of the United States, she is on a mission to help brands improve the human experience of each and every customer interaction. Lisa started her career as a Private Investigator and is considered one of the pioneers in mystery shopping. After building 2 different global divisions for large corporations, she launched her own company. Lisa is a widely coveted panelist and speaker on customer experience, best in class data collection practices and the evolution of the On Demand economy.