With the average annual salary of $65,000, the job of district managers is to ensure that each store runs smoothly (cleanliness, proper inventory stocking, adherence with brand standards, latest marketing/sales efforts, etc.), but what many retail chains don’t realize is that there’s a much more cost-effective and efficient tool for monitoring store environments — the mystery shopper.
From the article:
Mystery shoppers see your stores through the eyes of the consumer, and very little escapes their watchful gaze. They collect critical information on what’s happening both inside and outside of a store and have the advantage of a neutral perspective that’s missing from an internal district manager. Mystery shoppers can visit a location at a much higher frequency than a single district manager could ever hope to achieve, and they do it at a much lower cost.
Read the full article here.