Mystery Shopping Blog
Food on Demand and Mobile Apps create a multi-channel QSR experience. How to make sure the customer experience is consistent across channels?
In a recent interview with Strategic Health Care Marketing, SeeLevel HX's Chief Client Officer Steven Maskell shared 4 keys to designing a secret-shopper strategy for healthcare.
District managers have long been tasked with overseeing store operations, but what many retail chains don’t realize is that there’s a much more cost effective and efficient tool for monitoring store environments.
Traditionally utilized to collect audit information, mystery shoppers are now being deployed to collect diligence across a multitude of industries.
SeeLevel CEO Lisa van Kesteren shares 4 unique ways to proactively enhance your customer experience and avoid becoming the next Chipotle.
Lisa van Kesteren shares tips for retailers trying to avoid a decrease in customer satisfaction that stems from holiday fatigue in Total Retail.
FierceRetail spoke with Lisa van Kesteren, CEO at SeeLevel HX, about how retailers can increase revenue and customer experience this Valentine's shopping season.
Join Seelevel's Steve Maskell in this webinar discussing the results of the QSR Drive-thru Survey. What are the takeaways for restaurant owners?
Lisa van Kesteren live on the Dana Barett Show.
We've been busier than Elves at the North Pole this year - here is a selection of our favorite projects of the year!
Bowie Cheung from UberEATS joined Seelevel CEO Lisa Van Kesteren in a panel about the first Food on Demand study results.
UberEATS comes out on top in the first national Food-on-Demand delivery study, conducted by Seelevel HX.
More and more retail is about the experience not the purchase. Seelevel HX CEO Lisa van Kesteren discusses the trend in Multichannel Merchant.
Seelevel CEO Lisa van Kesteren shares her thoughts on retail shop closing metrics in TotalRetail.
For our 2017 Food On Demand Study we surveyed 1,800 people about their food on demand preferences. One of the 25 questions we asked was how long they are willing to wait for their food to arrive.
Seelevel CEO Lisa van Kesteren wrote an article for QSRweb about the lessons that QSR can learn from retail.
We made a quick video to show some of our reporting. Take a look.
Watch our CEO, Lisa van Kesteren discuss the future of Mystery Shopping with Bob Lederer on RBDR!
Are you looking for detailed information from your customer’s perspective about your brand delivery? What about an inside view of consumer pain points to guide your training or service delivery strategy? Would you prefer detailed unique data for each location’s operation or a generalized overview of the information from each location?
If you just want to know pricing, you can check the website or call but you will only get a vague price range or baseline pricing. Some large ticket items or technology solutions will never be advertised. When you consider specials, bundled pricing and limited time discounts, an accurate comparison becomes even harder to make.
Mystery shopping programs, when managed correctly, help confirm if customers' experiences occur as intended. Here are the 4 key reasons for hiring a mystery shopping provider!
Over the past few years, the QSR Drive-thru Study has measured suggestive sell and from 2013 to 2015 it gradually increased year over year, however, 2016 saw somewhat of a dramatic dip in suggestive sell offerings.
Mystery Shop is such a multi-faceted industry, but it only measures the aspects you give it authority to measure, which means if you aren’t asking the right questions, you aren’t getting the right answers.
We observed the household income fluctuation data over the past 2 years for a random sampling of nationwide consumers and couldn’t help but see a very clear picture sitting in front of us.
As QSR finds itself at a strategic crossroads, with customers seeking healthier menu choices and increased personalization there are great opportunity to utilize suggestive sell to your brand’s advantage.
Upcoming Events and Conferences
We hope to see you at one of the these conferences!
Join leading financial services marketers at the only conference dedicated to marketing strategies specifically to win over millennials in financial services
Disruptive brands and innovative thinkers are raising the bar for all retail companies. Hear from these leaders, swap success stories, and get inspired to implement change at #RIC18!
The Financial Brand Forum is the banking industry’s premier annual event — the largest conference in the world built exclusively for executives working at retail banks and credit unions.
The event will provide a wide range of applicable, real world solutions to identified needs and situations for the food community with case studies, educational sessions, peer-to-peer conversations, and new technologies.
The NRA Show's Signature Series features some of the brightest minds in the business for a lively, pointed conversation about where things are headed in foodservice.