Every season has its own challenges for retailers to create great shopper experiences.
From the article:
Male shoppers should be assured that while they don’t need to know the difference between one item over another, the sales staff is there to guide them in a judgement-free way. This same rationale applies to women—this should be the year that women venture into new territories and ask questions so as to also deliver as thoughtful of a gift as they can.
Valentines is the season where man and women can feel like ‘mystery shoppers’ – venturing into unknown territory, it’s up to the retailer employees to guide them to a successful sale for their valentine, creating a lasting positive brand experience along the way!
Read the whole article here.