"If your actions inspire others to dream more, learn more,
do more and become more, you are a leader." 
- John Quincy Adams


With a combined 100+ years in human experience excellence the highly skilled team at SeeLevel HX is in business to inspire others to be bigger and better than they ever thought they could. We approach each and every brand from an original perspective, creating highly customized programs with strong value-add and ROI.  

LISA VAN KESTEREN
CHIEF EXECUTIVE OFFICER

Having founded Mystery Researchers in 2008, Lisa utilized and leveraged her extensive background in customer experience, including the establishment and growth of two of the largest customer experience / data research companies in the industry. Additionally, she was one of the founding members of the Mystery Shopping Providers Association created in 1997, where she served as the Chairperson of the Professionalism and Ethics Committee and was responsible for the creation of the original Code of Ethics for the mystery shopping industry.  Merging two passions, data research and mystery shopping, Lisa set out to forge a path that had not yet been established in the industry and she has done it again with SeeLevel HX.

ANDREW DAY
PRESIDENT & PARTNER

Andrew comes from an extensive structured finance background spanning senior debt, private equity, M&A advisory and project finance. Previously he was the CFO of a wholesale petroleum distribution company that represented major oil companies and supplied 40 million gallons annually.  Formerly Andrew was the COO of a German based international advisory firm focused on project finance and small-cap corporate M&A where he provided clients with direct access to European and North American capital. He started his career with General Motors Acceptance Corporation (GMAC) and Hypo Real Estate in their respective New York offices where he assisted in structuring and closing over $3 billion of commercial debt, mezzanine and private equity placements covering assets throughout the United States, Puerto Rico and Canada.

STEVEN MASKELL
CHIEF CLIENT OFFICER & PARTNER

Twenty years! Where did the time go? Steven’s been in the mystery shopping and customer experience management industry for 20 years. As one of the leaders of Shop’n Chek Worldwide, Steven focused on growing the company into a global organization. After some time with IKEA helping a specialty division grow, Steven returned to Customer Experience Management as GfK’s North American lead on Customer Experience Management. After winning and managing some of the industry’s largest programs, Steven took his experience and branched out into consulting. He’s now delighted to be the clients’ advocate within SeeLevel where his responsibilities include helping new organizations improve their Human Experience.

JEFFREY WRIGHT
VP MARKETING & DEVELOPMENT

Jeffrey heads the team driving the strategic vision and development of SeeLevel HX. With an extensive business background in creative management, client support and strategic vision, Jeff has spent the past decade in customer experience, driving new advancements, developing a variety of highly successful programs, building brand strategies from the ground up and successfully creating a path to growth for all organizations with whom he partners.

Email: Jeffrey.Wright@seelevelhx.com

Phone: 310.465.7462

GEOFF CURTIS
VP OPERATIONS & TECHNOLOGY

Geoff heads the information technology team and is in charge of executing strategic technical projects at SeeLevel HX. With over 15 years of technical architect experience, his extensive background includes positions at CTI Corp, SAP, IAM Global Solutions, and Coca-Cola Enterprises. Geoff has a passion for delivering exceptional customer service and building strong infrastructure advancements for all clients to benefit from.

DOLORES FORGET
VP PROJECT DEVELOPMENT

Dolores joined SeeLevel HX in 2014 and specializes in the design, execution and reporting of specialized mystery shopping programs and audits.  Dolores has over 20 years experience in designing and executing domestic and international mystery shopping programs in many business sectors. Dolores brings solid categorical leadership to SeeLevel HX, putting to work her knowledge and experience in point of sale, inventory and observational audits.  In her capacity as VP, she is responsible for the design, implementation, and execution of mystery shopping and auditing programs in the US and abroad. 

PEGGY KRUMWEIDE
VP PROJECT MANAGEMENT

Peggy began her career as a Research Analyst and Field Director at National Market Measures, a Global Growth Group company. Experience in various forms of data collection and analysis, including in-depth interviewing, online surveys, focus groups, mystery shopping and phone research. In addition, she managed proprietary client panels, as well as the company’s own panel of research respondents. Vast experience with many projects of similar size and scope.