SeeLevel tackles a variety of subjects for your information and enjoyment. Additionally, we also bring on guest contributors from time-to-time who have industry-specific experience to speak to what is timely and relevant in our world. Enjoy!
IMPROVING QSR SUGGESTIVE SELL
Suggestive sell has always been a key component of
the QSR industry as it has a long history of positively increasing sales. Tactics on how best to utilize a suggestive sell strategy will largely depend on the brand and how easily the structure of their menu lends itself to such offerings.
OFFICE DEPOT CEO TALKS MYSTERY SHOP
Re-reading an HBR article contributed by Office Depot’s 2011 President Kevin Peters we were struck by not only his amazing commitment to identify with the customer, but his conclusions, many of which we speak about on a daily basis. But, let’s face it, the President of Office Depot contributing to the Harvard Business Review (HBR) is far more alluring.
HOUSEHOLD INCOME EFFECTS SALES
Corporations spend millions of dollars on marketing to drive customer traffic. New campaigns, specials, discounts and food combinations all designed to keep customers coming through the door. But, how often do they reach out to customers to determine what their household income situation currently looks like, and has looked like over the past few years?
Private equity article...